As the 12th Vegetarian Food Asia drew to a close in Hong Kong, a debut showcase of Chinese local specialty ingredients on the global stage received resounding acclaim. Hebei’s “Yao Mother” noodle products and Jiangxi’s “Guangchang White Lotus” series not only attracted a large number of Hong Kong citizens and professional buyers, but also gained extensive coverage from mainstream media including Phoenix Satellite Television.
This was not an isolated exhibition appearance, but a vivid demonstration of Yuhu Cold Chain’s “domestic integration and international connectivity” full-chain service system. The cooperation with Yuhu Cold Chain has accelerated the nationwide expansion of Luxiaolian, a representative enterprise of Jiangxi’s National Geographical Indication Product “Guangchang White Lotus”. The company took the lead in settling in the “Greater Bay Area Jiangxi Pavilion” at Yuhu Cold Chain (Guangzhou) Trading Centre in June 2025, successfully breaking into the South China market. Within half a year, its regional sales volume surged to 100 million yuan, and comprehensive logistics costs dropped by 70%. On this basis, Luxiaolian moved into the “Central China Jiangxi Pavilion” at Yuhu Cold Chain (Wuhan) Trading Centre in October of the same year, launching full-scale access to the markets north of the Yangtze River. This in-depth layout from South China to Central China enabled the company to fully experience the cost reduction and efficiency improvement brought by Yuhu Cold Chain’s physical network. In particular, relying on the hub advantages of the “Gan-E Cold Chain · Yuhu Exclusive Line” at the Wuhan Trading Centre, its supply chain efficiency was further enhanced, and it quickly connected with high-end catering channels in the Central China region. Yu Min, General Manager of the company, likened Yuhu Cold Chain to an “aircraft carrier for food circulation”, and praised the timeliness and stability of the platform as the “strategic fulcrum” for the company to expand the national market.
It was based on firm trust in the domestic supply chain network that when enterprises had the intention to go global, Yuhu Cold Chain, leveraging the group’s resources, quickly assisted in completing exhibition planning and export procedures through its Hong Kong-based Jade Premium team, providing one-stop overseas expansion solutions from positioning to implementation for enterprises such as Jiangxi Luxiaolian and Hebei Longhe Noodle Industry.
Precise Positioning: Exploring Regional Characteristics to Build Differentiated Competitiveness
Successful overseas expansion starts with precise positioning. At this Vegetarian Food Asia, Yuhu Cold Chain deeply explored the unique genes of cooperating enterprises: for Jiangxi’s Luxiaolian, it focused on its “Guangchang Fresh Lotus” as a National Geographical Indication Product and the health concept of “homology of medicine and food”; for Hebei Longhe Noodle Industry, it refined the historical heritage of its “Yao Mother Culture” and the craft characteristics of northern handmade noodle. Through professional story packaging, local flavors were upgraded into commodities with cultural connotations and differentiated competitiveness.
On the exhibition site, this strategy received a warm response. The “Yao Mother Culture” resonated emotionally with Hong Kong audiences, with some audiences expressing their familiarity with the legend of Emperor Yao on site, making the enterprises deeply feel the cultural connection. The original ecological products of Luxiaolian gained recognition from Hong Kong citizens who are extremely picky about ingredients due to their excellent quality, with some citizens repurchasing on the spot after tasting and actively recommending them to friends.
One-Stop Overseas Expansion: Breaking Through Key Links for Efficient Implementation
The core of Yuhu Cold Chain’s overseas service lies in solving the “last mile” implementation problem. During the exhibition, we not only provided full-process operation management, but also actively promoted substantive business matching. In terms of channel development, we successfully helped Luxiaolian establish connections with HKTVmall (Hong Kong’s largest e-commerce platform) and the Asian Vegetarian Association; we recommended local soup packet manufacturers to Longhe Noodle Industry to jointly explore the combined sales model of “noodle + condiments”, responding to the demand for convenient cooking among Hong Kong families; we coordinated media resources to help brands gain authoritative media coverage and quickly establish market credibility.
Representatives of both enterprises praised the professionalism of the Hong Kong market. Longhe Noodle Industry believed that the exhibition “truly conveyed a healthy and simple lifestyle”, while the Luxiaolian team felt that the demand for high-quality original ecological products in the Hong Kong market “far exceeded expectations”.
The conclusion of the exhibition is just the beginning of in-depth services. The Yuhu Cold Chain team keenly captured the strong on-site demand for health products catering to the “silver economy” and convenient Chinese cooking solutions. These frontline insights have been fed back to enterprises, providing precise guidance for their product iteration and market strategies.
This organization of the overseas “debut” of resident merchants in the Trading Centres has proved that Yuhu Cold Chain has built not only a nationwide cold chain infrastructure network, but also a “dual circulation” service platform that can efficiently connect domestic industries with the global market. We can not only help enterprises deepen the domestic market and optimize supply chain efficiency through core hub Trading Centres such as Wuhan, Guangzhou and Chengdu, but also open up new overseas channels for enterprises with the group’s international vision and resources.
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